Image size reference
| Image type | Dimensions | Aspect ratio | Notes |
|---|---|---|---|
| Standard Pin | 1000 × 1500 px | 2:3 | 2:3 recommended |
| Square Pin | 1000 × 1000 px | 1:1 | — |
| Long Pin | 1000 × 2100 px | 10:21 | — |
| Idea / Story Pin | 1080 × 1920 px | 9:16 | — |
| Profile Photo | 165 × 165 px | 1:1 | — |
How to Use the Pinterest Pin Sizes
- Choose the Pinterest format you need (standard, idea or long pin).
- Copy the recommended pixel dimensions.
- Optionally upload your image and select that size.
- Download it cropped to the right ratio for Pinterest.
Why 1000×1500 is the ideal Pinterest pin size
Pinterest's feed is a vertical masonry grid, so taller images naturally grab more attention. The platform officially recommends a 2:3 aspect ratio, and 1000×1500 pixels hits that ratio at a resolution that stays crisp on high-density screens.
Go too tall (beyond 2:3, like 1000×2100 'long pins') and Pinterest may crop your pin in the feed, hiding the bottom. Go square or landscape and you lose vertical real estate and reach. Sticking to 1000×1500 gives the best balance of visibility and full display.
Pinterest pin best practices for reach
- Use a 2:3 ratio (1000×1500) — taller pins get more feed space and reach, but going beyond 2:3 gets cropped.
- Add a clear text overlay or title so the pin explains itself at a glance.
- Use bright, high-quality vertical images — Pinterest is a visual search engine.
- Write keyword-rich pin titles and descriptions when you upload for better discovery.
- Follow Pinterest's guidelines and avoid misleading or copyrighted content.
Frequently Asked Questions
What is the best Pinterest pin size?
Pinterest recommends a 2:3 aspect ratio — 1000×1500 pixels is the sweet spot. Pins taller than 2:3 may get truncated in the feed, and wider pins take up less vertical space and get fewer views.
What size is an idea pin (story pin)?
Idea pins use a 9:16 vertical frame, 1080×1920 pixels, similar to Instagram/TikTok stories.
Why does aspect ratio matter so much on Pinterest?
Pinterest is a visual, vertical-scroll platform, so taller pins occupy more screen space and get noticed more — but going beyond 2:3 risks getting cut off. 1000×1500 is the reliable choice.