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UTM Builder

A UTM builder creates trackable links by appending UTM parameters — source, medium, campaign, term and content — to a base URL. These tags let analytics tools attribute visits to specific campaigns, so you can see exactly which channels drive traffic.

How to Use the UTM Builder

  1. Enter the website URL you want to link to.
  2. Fill in the campaign source, medium and name.
  3. Add optional term and content parameters.
  4. Copy the generated tracking URL.

Frequently Asked Questions

What are the main UTM parameters?

utm_source (where traffic comes from, e.g. newsletter), utm_medium (the channel, e.g. email), and utm_campaign (the campaign name) are the core three; utm_term and utm_content are optional extras.

Do UTM tags affect my page?

No. They're just extra query parameters your analytics reads. They don't change page content, though it's good practice to keep them consistent and lowercase.

Where do I see the results?

In your analytics platform (such as Google Analytics), campaign traffic tagged with UTMs appears under acquisition or campaign reports.

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