How to Use the UTM Builder
- Enter the website URL you want to link to.
- Fill in the campaign source, medium and name.
- Add optional term and content parameters.
- Copy the generated tracking URL.
What UTM parameters do
UTM tags are small labels added to a link that tell your analytics where a visitor came from. The three you will use most are source (for example newsletter or twitter), medium (email, social, cpc) and campaign (a specific promotion). Two optional tags, term and content, add extra detail.
With them in place, you can finally see which post, email or ad actually drove traffic, instead of guessing.
Consistency is the whole game
The quickest way to ruin UTM data is inconsistent naming: to analytics, Facebook, facebook and FB are three different sources. Pick a convention, always lowercase, underscores instead of spaces, a short list of approved names, and stick to it.
And only tag external links. Adding UTMs to links between pages of your own site confuses analytics by restarting the session source. This builder assembles correct links in your browser, with nothing uploaded.
Frequently Asked Questions
What are the main UTM parameters?
utm_source (where traffic comes from, e.g. newsletter), utm_medium (the channel, e.g. email), and utm_campaign (the campaign name) are the core three; utm_term and utm_content are optional extras.
Do UTM tags affect my page?
No. They're just extra query parameters your analytics reads. They don't change page content, though it's good practice to keep them consistent and lowercase.
Where do I see the results?
In your analytics platform (such as Google Analytics), campaign traffic tagged with UTMs appears under acquisition or campaign reports.
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